Strategic leadership for ambitious software product companies
With 25 years tech industry experience and in leadership roles at high growth global SaaS companies like Xero and Vend, I bring a company's vision to life through technology in a way that inspires teams, customers and investors.
Over the past three years I've been introducing AI-assisted tools and workflows into product, design, and engineering teams, and am spending more time on the tools myself than ever.

π Hello, Iβm Ross!
I specialise in product management leadership and strategy, enabling startups and scaleups to take control of their product roadmap, creating beautiful experiences for users while delivering with high velocity and scaling globally.
How we can work together
- 01
Monthly retainer: fractional product management and technology leadership (CPO / CPTO)
- 02
1 week product and tech review
- 03
On-demand consulting and advisory
Services
Letβs bring your vision to life through a compelling value proposition and programmes of work that inspire your teams, customers and investors.
AI strategy and execution
Introduce AI-assisted tools and workflows into product, design, and engineering teams, and establish the AI capability and teams to deliver commercialised AI applications.
Strategy & growth consulting
Create an aligned, efficient product organisation, structured for global scale.
Introducing your new product operating system
Provide teams with a blueprint for designing, developing, delivering and operating beautiful product experiences for happy customers at high velocity.
People leadership & coaching
Coach product, engineering, data and design leaders to inspire their teams to reliably deliver impactful change while performing at their highest level.
Experience
- Launch WindowTechnical co-founder
- WayBeyondChief Product and Technology Officer
- FiguredChief Product Officer
- XeroGM of Product
- Vend - acquired by LightspeedHead of Product
- JAVLNBoard Observer
- VidAppAdvisor
- 2degreesTech Lead
- Deutsche BankAssociate VP